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96% of companies use social media for ads and promotions
“There are none so blind as those that refuse to see”. Using social media for ads and promotions is not social media marketing; it’s old school marketing 101 of going where everyone goes. And...
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Top 10 mistakes of social media marketing
There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when presenting the “under the hood” of...
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What exactly influences consumers today?
The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read...
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96% of marketers feel social media lifts brands
Brands largely disagree with the belief that conversations in social networks alone drive meaningful business outcomes but they do feel that social media is part of an integrated marketing approach to...
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Brand loyalty programs: Are they effective ?
According to the research survey, 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from the program that actually made them...
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You have 5-10 seconds to communicate your brand messages
Users often leave Web pages in 5-10 seconds, so your web pages need to communicate a clear value proposition. As users rush through Web pages, they have time to read only a quarter of the text on the...
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Measuring social media
By far the biggest challenge for most brands and marketers is “what exactly is social media doing for our brand & business objectives ?” Executives want clear examples of ROI not vanity metrics...
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Ten reasons there’s bad marketing
Why is there so much bad marketing? Is it because with the wealth of information marketers are stuck in analysis paralysis or is it because there is a lack of talented marketing people? My guess is...
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The worst kept secret in social media marketing
Shhhh ! It’s a secret that only a few of us know about. What is it ? It’s that most consumers do not want to be friends with a brand. That’s right. You see today there are very view iconic brands...
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Developing a great social media marketing initiative
It seems that every social media expert is evaluating social media marketing, especially on facebook. While social media marketing is currently “old news” to a lot of brands there are still a big...
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